17min chapter

GTM Disrupted with Mike Smart cover image

The New and Higher Bar for Product Executives

GTM Disrupted with Mike Smart

CHAPTER

Navigating the Complex Role of Product Managers

Exploring the challenges and strategies product managers face in balancing market-facing activities with internal operations, while emphasizing the importance of being user-centric and authentic. The chapter discusses setting OKRs for product teams, the role of AI in product development, and the challenges and opportunities in healthcare product management, particularly in utilizing NLP and generative AI. It also touches on empowering products with AI solutions, the importance of high-quality user experiences, and the evolving role of product managers in delivering customer value.

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