The Duality of Creativity | 24min snip from Huberman Lab

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Rick Rubin: Protocols to Access Creative Energy and Process

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CHAPTER

The Duality of Creativity

This chapter examines the unpredictable nature of creativity, highlighting both the challenges and joys of the creative process. It discusses the impact of technology, especially smartphones and the internet, on artistic expression and music consumption. The conversation reflects on the importance of authenticity, resourcefulness, and the benefits of journaling in navigating creativity amidst industry pressures.

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In this episode, my guest is Rick Rubin, world-renowned music producer of numerous award-winning artists, including Johnny Cash, Red Hot Chili Peppers, Beastie Boys, Adele, Eminem, Slayer, and many more. Rick is also the host of the podcast Tetragrammaton and the author of the best-selling book about the creative process entitled “The Creative Act: A Way of Being.” In this Q&A episode, Rick explains the practical aspects of the creative process, such as specific morning and daily routines, the role of movement, and how to source and capture ideas, interpret dreams, and generate work-life balance. He also offers advice for those struggling with creative or motivation blocks. He explains how cultivating relationships with the unknown, uncertainty and life circumstances heightens the creative process. Rick’s insights into accessing your artistic spirit and direction apply to everyone and all realms of art, work, and life.

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