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Why everything we’ve been taught about quitting is wrong — Annie Duke

In Depth

CHAPTER

The Advantage of Startups Over Enterprises

When we're pursuing a particular goal, we don't see the other things that we could be doing. One of the things that gives startups an advantage is when they enter into it, they're exploring in a way that established companies aren't. So goals are great as long as you have thought in advance about what would make it so that you don't pursue that goal anymore.

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