The facebok platform is massive, right? So you're always going to find an vintor you're alwys going to find different options t advertise to. I agree with you that i think what you're trying to say is that there's competition, right? Everybody sees, you know, ten different ads for fitness aps. And how are we there to be able to differentiate ourselves with the other, you know, fitness products that are out they're trying to sell,. or phrase their selling prop in the exact same way we do?"