Ee

I think like everybody these days you are having to attack the problem in multiple different ways and so we have everything from looking at broad horizontal models to one of the areas that we've been really focused on over the past three years has been enabling our customers to quickly and easily train their own models off of volume sets as low as call it 50 or 100 calls. We'll provide some out-of-the-box features so for example because again we're tend to be focused on revenue and conversion events and a lot of the key verticals that we serve we've trained specific algorithms to go look for specific conversion events. I'd say commoditized but more areas were frankly like platforms beneath you were