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359: Trovata: Navigating SaaS Enterprise Challenges to $10M ARR - with Brett Turner

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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The Importance of Data Driven Cash Management

The enterprise has got to be more of a little more of a product. Like, you've got to have these proof points and these milestones and your investors need to see that too. So I think that's a big part of the MVP, why it's so, so good. But yeah, we did the early journey and part of what did have a bit of a wrinkle was that if this is all going to be automation, we're going to build this whole new experience to manage cash.

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