How to change habitual customer behaviour in the New Year
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Cultivating Customer Commitment
This chapter explores the foot in the door technique, where brands encourage larger behavioral changes through small initial actions. It highlights the importance of timing, ease, and sustained support in forming new habits, using case studies like Gymshark's 66-day challenge. The conversation emphasizes strategic messaging and engagement to foster lasting changes in consumer behavior.
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