The answer is linked on. When you market all linked in, you reach people who are ready to do business. They have tools for brand building. And lea generation, you can target professionals down to their job title and the company name and location. You want c f o. You want c t os. You want c o o. So if you don't understand what you're trying to do, it makes it substantially harder to raise capital because you can't really justify your gong wher'o spend it. Call it mid-stage growth before it's like early stages of a firework display. A change is more abet on the stae or late stage - depending