S18E3 - Partnering up
unbillable hours - a podcast about better professional services marketing
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Is the Partner Model a Win-Win?
We have seen in the extended market space that sort of the ecosystem plays becoming more important, right? Both for consulting firms and then also for the various tech winners. And we were always wondering sort of how does it work and how do you make it work from a marketing perspective. So we thought we'd ask you a little bit why the partner model, I guess is the question I'd like to give you.
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