AI in Retail: Leveraging Data for Strategic Decision-Making

The chapter discusses how retailers are using AI to understand their customers better and make informed decisions in aspects such as supply chain management, merchandising, marketing, and store operations. It emphasizes the importance of effective data management and analytics systems to strategically leverage the vast amount of data generated by consumers. The speakers highlight the shift from needing all data to being more selective due to advanced tools and share examples of how AI is empowering store associates and enhancing customer experiences in retail.