320: Stravito: Lessons in Enterprise Sales for Early Stage SaaS Founders - with Thor Olof Philogène
The SaaS Podcast: Build, Launch & Scale Your SaaS
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What Are the Benefits of Having a Vision in Product Development?
In the early days, really what you're selling is a vision. The product will never be able to live up to your view of what it needs to be in the beginning for the simple reason that you haven't had time. So as a founder sales person, you get the benefit of both. You can very easily convey the vision and also understand client's problems. And effectively make sure that feeds back into the product development cycle.
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