2min chapter

Mobile Games Playbook cover image

Episode 57: Mobile Gaming in 2024: A Mid-Year Deep Dive

Mobile Games Playbook

CHAPTER

Analyzing Player Retention and Geo Expansion Strategies in Mobile Gaming

Exploring how offering free skins through record-breaking pre-registrations boosts player retention in mobile games, and the importance of partnering with local entities in China for successful game launches and maintaining top market rankings.

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