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55. This Vaccine Lottery Seemed Like a Great Idea. Why Didn’t it Work?

Freakonomics, M.D.

CHAPTER

Introduction

Behavior scientist katy milkman tried a vaccine lottery. The idea was to incentivize people to get their covert vaccines. But the first thing we find that was a complete bust, total waste of money. We do better with these efforts to help people change when we actually match the barrier they're up against with the solution we're offering.

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