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19min chapter
20Growth: The Six Channels Startups Need to Dominate to Grow, Why the Best Growth Talent Never Comes from Marketing or Product, Who and How to Hire Growth Leaders and Teams and Why in a World of AI, Growth is More Science than Art with Matt Lerner
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Hiring Growth Leaders for Startups
The chapter explores the process of hiring growth leaders and teams in startups, advocating for founders to take on initial growth roles. It discusses the challenges of attracting top talent, emphasizes a science-rooted mindset, and provides insights on identifying and assessing candidates effectively. The discussion extends to team dynamics, onboarding strategies, transitioning from quick wins to sustainable growth, and optimizing growth loops within a business.
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