The Future of Mobile Shopping

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i came back to my team and it was like people w in a shop on their mobile phones. To day, it's horrible and rudimentary, but it's going to get better. As netta porte leaned into delivering the future of mobile shopping,. They helped build an infra structure that would support a change natalie had long seen as inevitable - shoppable social media.

You’ve had a glimpse into the future, and you’re sitting on an idea that could change the world. Now what? Well, prepare for layers of resistance, and be ready to spring into action. Throughout her career, Natalie Massenet has proved her ability to spot – and act on – a trend, first as a fashion journalist and then as founder of the luxury e-commerce site Net-a-Porter, which pioneered online shopping for high fashion. Now, she’s at the helm of the new fund Imaginary Ventures, with $1 billion under management. Natalie and Reid share tactics about how to deliver the future to consumers, manage pushback, and navigate uncharted territory.

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