192: Cold calling is back, baby!
The Predictable Revenue Podcast
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Personalization Is Good and Bad in in Sales Strategy
The power of personalization is another one of these like polarizing topics in sales strategy. Is it worth the time spent on personalization? Is there such a thing as personalization at scale? Does it even matter? So what do you think? Well, your take is obviously that you love personalization. So how do you think it stacks up? You got to know when to personalize them and not personalize. That's the answer. Your top prospects, you should be personalized. These are game changers for you.
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