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The Clay Christiansons Innovation Dilemma
If you're the incumbent- It's a great book. It's still as relevant today as it was then. If you're in the incumbent, you keep going through a cycle of what becomes incremental improvement. You're into evolution, not revolution. When you come in as the non-incumbent and you have nothing to lose, you have that ability to be revolutionary, not evolutionary. That's the Clay Christiansons innovators dilemma brought to life.
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