#94: Global Coalition Loyalty Insights with Payback's CEO Bernhard Brugger
Let's Talk Loyalty
00:00
The Evolution of Payback Points
In March 2000, we had the first step as payback, the bonus program with a plastic card. We were a very young company and nobody had a clue what will happen at the launch date. And so we started in March 2009 partners and it became clear that customers love collecting payback points while shopping. I think if I sometimes feel like the launch took place yesterday and not 21 years ago,. It's unbelievable how our world has changed in the past two decades. Our retail, which is core of our business and shaping our business, has changed over those 20 years.
Play episode from 05:21
Transcript
