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SSSnaker global launch & Habby metagame framework full UA, Creatives, GD & Admon review (#58)

two & a half gamers

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The New Voodoo: The Hybrid Casual Formula

The company has a very strict philosophy behind how to focus the user's attention, meaning that they first focus only on the hyper-casual core gameplay mastering it. Then later down the line, they start slapping features on top of it and on the side of the UIs you see here, where there's all the battle passes, achievements, subscriptions, monetization, live-ups, everything. And this is coming from their metagame framework. Every single one of how the game has that. If we put survivor, beside by side, beside it, we can see the same icons, same thing, everything's there. So, this is working very well for them.

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