Reinventing a Brand to Avoid Becoming Passe

Robert recounts American Apparel and explains strategic shifts to keep a brand timely and interesting.

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In this episode, I sit down with Robert Greene, bestselling author of The 48 Laws of Power, to break down the timeless strategies of power, seduction, and human psychology that drive success in business and life. We dive into:

- Why concealing your intentions and talking less creates an aura of power - Never outshining the master and how reputation translates directly into capital - The dangerous allure of free and why formlessness beats rigidity in business - What your twenties should actually be about - Robert's new book and his near-death experience that shaped it

This conversation goes deep into human nature, strategic thinking, and what it really takes to build power that lasts. Enjoy!

00:00:00 Trailer

00:01:24 In Power and Business, Is Honesty Really the Path to Success?

00:04:47 The Power of Concealing Intentions.

00:06:04 How Does Silence Become Leverage?

00:09:37 You Are Never Being Who You Really Are.

00:11:20 Can Somebody Win in Life Without Being Malleable?

00:17:51 What Are Some Strategies to Get People to See You Differently? (American Apparel Story)

00:21:03 Are There Dangers to Chasing Too Much Attention?

00:24:17 Is It Better to Be Slandered Or Ignored Completely?

00:26:41 If Your Reputation Gets Ruined, Can That be Built Back? (Jimmy Kimmel)

00:28:54 Reputation is Capital.