How I Built This with Guy Raz cover image

Briogeo: Nancy Twine

How I Built This with Guy Raz

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Navigating the Investment Landscape

This chapter explores the hurdles of bootstrapping a hair care business while seeking investment, emphasizing the challenges faced during investor meetups. The speaker recounts experiences at trade shows and networking events that highlighted their struggle to connect with potential investors and resonate with a predominantly tech-focused audience. A pivotal moment arises as they secure interest from major retailers and navigate the complexities of brand representation and press engagement, showcasing their journey towards growth and inclusivity.

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