Wend, You Were Trying to Scale With That Vertical?

We saw a couple of things. One was that it, as, it was really slow. So we saw that it would be very hard to scale with that verticle. Then you're left with retail and sports and so contentn, and the outreach, the cold emalin, the cold call, that still continued. Yes, a focussing on both those two verticls,. Were you mainly targeting customers in in sweden at the time? We have always had the, like, the ambition to to be to go internationally. That's like, of course, sweden. But then we were very quickly out in in europe. And then we specifically went to, ah