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Episode 236: Customer Development with Michele Hansen
UI Breakfast: UI/UX Design and Product Strategy
Usalist
There's a certain angle to that we face at usalist and that is a lot of our customers are not using the full tools potential. So if you do usability, it's helpful to do a gift card because it, for some reason, it feels more like work for them than a conversation does. There's also another problem where we're kind of, we've touched on the forces diagram a little bit. There's inertia, there's habits, there's anxieties, there's pushes, there's poles. And how can we make it easier for them to switch?
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