#54: Influence is Your Superpower with Zoe Chance
Opinion Science
00:00
The Gator and the Judge in Behavioral Economics
Psychologist David Frum has written a new book called "The Power of Unconscious Forces" In it, he explains the difference between gators and judges as voices in our heads. He says we think of ourselves as being conscious decision makers who are rationally following through. But that's because we can't experience these unconscious forces on our thinking and behavior,. These unconscious forces are vastly more powerful than the conscious ones.
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