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The Importance of Narrative in Advertising
I do like high school debating and so there's a lot of structured storytelling as part of that. I used to trade tennis when you could do it a little bit easier than you can now. You really see narratives that play in sports gambling in a way that is completely the wrong way to approach things. If you're running around the office asking people you're probably spending less time and more money than you were just pumping it out there. What do you think of the best opportunities in marketing or arbitrageous in other podcasts?