What Words Would You Use to Describe the Font Within This Image?

There are a few ways to get at this particular brand perception. You would just have to probably really drill down into saying the brand perception of the font. Another thing that you can do, I think it's a aesthetic explanation or aesthetic ranking. And then again, understand how a change to our products font styles might impact usability and perception. The only way to measure an impact to usability is to do a usability test. We can't mix preference and usability.