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The Back to Sleep Campaign Was So Successful
The back to sleep campaign was so successful compared to all ther others. The percentage of infants put to sleep on their backs quadrupled, from 17 % to 73%. And death from seeds plummted. But why the hell was this one so successful when so many other ones sucked so much? You had the big reason was all about timing. It hit them at the perfect moment. Because when you're becoming a new parent, it's really one of life's darkest turning points.
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