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4min chapter
56. Lean Messaging: How Simple Messages Really Stick
Think Fast Talk Smart: Communication Techniques
Introduction
Steven blank is an adjunct professor at stamford in the department of management science and engineering. He teaches courses on lean start ups innovation in onchoponer ship. His approach involves building products idritively and incrementally, rather than using a waterfall method. The four steps to the epiphany are: customer development, agile engineering and business model design.
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