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431: How to use Jobs-to-be-Done rankings

Global Product Management Talk

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How to Use Jobs to Be Done to Improve Your Innovation Process

Jad: Doug, thank you so much for joining us. I really appreciate the time to talk about jobs to be done and ranking them. Grab hold of the action guide and it will help your team talk about it further. Jad: Absolutely. And I'm looking forward to finding out more about this as well. So we actually met at a conference at the end of the last year. That was the PDMA conference. It's been great meeting with you again.

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