A Productized Service Roundtable with 5 CEOs (#94)
The Shopify Growth Show
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Can I Productize or Can I Be Premium?
Carl Safina: Your productized service doesn't need to be cheap or like, you know, super accessible. You can have a premium productized service. He says it's too easy in the early days to have the dreams of, Oh, I want to serve the unicorns. Safina: If we were serving small business, our approach to pressing packaging would have to be radically different than mid-sized enterprise.
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