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13min chapter
176. Redefining the chief transformation officer's role
Inside the Strategy Room
The Role of Chief Transformation Officers (CTOs)
This chapter discusses the role of the Chief Transformation Officer (CTO) and how it can vary according to the nature of the transformation or the industry. It identifies three archetypes of CTOs: responders, revitalizers, and reinventors, explaining their characteristics and priorities. It also emphasizes the importance of common traits for successful CTOs and their role in energizing and motivating the organization throughout the transformation.
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