And if you've listened to my podcast for any amount of time, there are over 900 episodes breaking down the business strategy, the prospecting tools, the angles from a sales perspective, the live launch, how to generate leads, how to close sales and everything in between. We have talked about business strategy for over 900 episodes. But this conversation that we're having in this Kairos series is about something very different. And I decided that I really needed to dedicate a big portion of my mentorship to the mental game behind building championship leaders. Because what I recognize in the business coaching and mentorship space is that there are millions of business owners that know exactly what they need to do to scale to wildly successful company. You know how to get leads. If you had a gun to your head, you could go get thousands of leads. You know how to close sales. You know how to run conversion events and you know how to create content. And if it all came down to it and you had no choice, you would go and do that. You know how. It's not about how. You know what? It's not about what? It's about the thinking, the beliefs, the mindset and the habits behind leaders that can run exceptional organizations that can scale. My mission is to create more seven multiple seven eight and nine figure business leaders. My mission is to help create more self led companies. My mission is to help business owners like you be able to run a well oiled machine that can one day sell for a ridiculous multiple that is going to create generational while for your families. But here's the bottom line. Knowing what to do from a business perspective is not enough to achieve that outcome. And after spending 12 years in the entrepreneurial space coaching business owners helping hundreds of people to achieve six, seven, eight figures online. Guess what? It is crystal clear to me that the big old gap that we have in the market right now that no one is filling is teaching the mental game of leadership at scale. And that's what this Cairo series is all about. It's about faith. It's about identity. It's about your beliefs. It's about your habits is about who you're being that becomes either the catalyst or the cap for your organization to grow. Write that down. Who you are being is always going to be the catalyst or the cap for your organizations growth. And so this Cairo series is really about how do you become the leader that is required to achieve the level of success that you desire.