4min chapter

How I Built This with Guy Raz cover image

McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John

How I Built This with Guy Raz

CHAPTER

Digital Marketing Scales Are Really Crucial

Ini: We would inter we head like a shopping cart, you know, an online platform with some wine for sale. And i didn't even really pay attention to the revenue. I just, you know, it was such a small number in compare something minible to our wholesale business. So she felt she had enough expertis. Here you are in the midst of a crisis where digital marketing scales are pretty crucial and critical. Ini: The strength of community is so important. Like, let's publish this list and shine a light on our community. But most importantly, tell us how many vinters that we talked to were sold out....

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