
Do You Even Need New Business People?
2Bobs—with David C. Baker and Blair Enns
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Do You Need New Business People?
Do you even need new business people? And the answer is sometimes. But when you do bring somebody on, make sure they're there not as a cover for your lack of leads and positioning. Also we only touched on it briefly, but this idea of the pitch industrial complex - try it on. What if you weren't allowed to respond to RFPs and you wasn't allowed to enter pitches? What would have to change about your business? That's a terrifying thought,. The outcome of it is a firm with significantly more market power where the dynamics are more favorable to you in the BISEL relationship than they are to the client.
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