2min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Do You Even Need New Business People?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Do You Need New Business People?

Do you even need new business people? And the answer is sometimes. But when you do bring somebody on, make sure they're there not as a cover for your lack of leads and positioning. Also we only touched on it briefly, but this idea of the pitch industrial complex - try it on. What if you weren't allowed to respond to RFPs and you wasn't allowed to enter pitches? What would have to change about your business? That's a terrifying thought,. The outcome of it is a firm with significantly more market power where the dynamics are more favorable to you in the BISEL relationship than they are to the client.

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