How the Deal was Done | Deal Stories Podcast cover image

Ep. 21: Special Edition Buyer & Seller Ep 7-figure deal at IBM with Ewing Gillaspy and Tito Bohrt

How the Deal was Done | Deal Stories Podcast

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Lessons on customer satisfaction, value, and competition in business

The speaker discusses the importance of embracing competition and gamification in procurement to reduce risk and ensure vendor success. They emphasize the need to make it easy for vendors to show their value and treat them as partners rather than adversaries.

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