2min chapter

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

273: DocSend: A Case Study in Product-Led Growth – with Russ Heddleston

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

Canna's Horizontal Focus

One of the challenges with going horizontal is that it becomes really difficult to appeal to everybody, because you've got so many different segments of people. So how did you guys tackle that? And and what, if any, lessons did you learn from sot of that horizontal focus? Yes, that's a great question. We can't do everything for everybody, so we really focus on the external sending of documents like that. Our mission statement is to combine common work clothes for sending documents externally into one intuitive solution. Which in some ways is like a pretty narrow view of things,. But i'm like, we can be the best of that.

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