2min chapter

Marketing Against The Grain cover image

The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing

Marketing Against The Grain

CHAPTER

Are You Buying My Crazy Idea or Not?

"I have a crazy idea that I want to run by you on this topic," he says. "What if you asked AI what your customers would hate? And then like take that kernel and figure out, okay, how do I make this relevant to them?" The magic is finding the right way to get at the heart of what your customer wants or doesn't care about; it's called 'discovery'

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