MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Value of an Outsourced SDR Team -- David Dulany // Tenbound

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Are You Creating the Revenue Pipeline to Justify Your Existence?

The s d r phenomenon got kicked off when sales force dot com had a great rod with their s d r program as they were coming up. There hasn't been a huge emphasis on justifying the value of the s t rs, because you need to show hyper growth. So there's kind of two ways to look at it: One is the revenue pipe line and then the talent pipe line.

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