2min chapter

Thinking outside the box with Gavin Rubinstein cover image

#11 - Mark McLeod

Thinking outside the box with Gavin Rubinstein

CHAPTER

The Key to Prospecting Is Frequency Building Trust

The key to prospecting is as follows, frequency builds trust. You get on the list, and then you got o close. I can't get out of the butch o aver, 20 minutes discussion. If people look around their lives, and they look around their life, we build up these relationships that are this layering of constant, minute connections. Thand those connections just keepi they jus keep melded on each other until all of a sudden you wake up and you're a friend with someone,. or you have a relationship with someone. And you actually, you want to work with that purso a hundred if they can deliver on the task and do their job.

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