EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More
Adspend with Ash Melwani and Rabah Rahil
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Is Exclusions Better Than Targeting?
Vavy: I love just no targeting at all, no exclusions, just let it bang. Most of our brands tell us that the they want to do that. But i feel like even when i agree, it goes down to t does it really do? Vavy: There is a time and place for it.
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