The Importance of Focusing on the Core Things You Believe In

It sounds like you've taken a really focused approach into the part of the market that you really want to own and be sort of world-classing. What has that looked like internally? Have you ever had those points or periods where I guess you've had to manage or juggle? Or what are the things that you do to sort of retain that focus for the business? "For us, we've gone after everything," he says.