Shifting Career Altitudes: Insights from a CPO’s Journey Leading in Nearly Every Function | Anneka Gupta (Rubrik, ex-LiveRamp)
In Depth
Navigating Data and Market Shifts
This chapter explores a company's early struggles and eventual success in monetizing data sets derived from online user behavior. It discusses the transition from experimental approaches to a customer-driven focus, emphasizing the importance of aligning product development with market needs. Additionally, the chapter highlights the speaker's journey through product management and into marketing, underscoring the need for a holistic understanding of organizational dynamics to drive success.
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