The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE #1 THING THAT THE WORLD'S BEST SALESPEOPLE DO EVERYDAY

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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How to Get Your Prospects to See the Price Case

It's very difficult for anybody even a season sale. Because it's not about price. It's about I don't care. And that's why our prospects always go to price. Oh, I'm going to get them on the price case. Tell me how much your product cost. That's too expensive. Then you fall into the pricing trap and you're trying to fix the pricing objection.

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