What IS engineering branding? What are the most effective things you can do to immediately improve your engineering brand & attract top talent? This special feature from the ELC Hiring Summit covers all things engineering branding & attracting top talent with Cosmin Nicolaescu (CTO @ Brex) Kris Rasmussen (VPE @ Figma) Brad Henrickson (Leadership Coach / former CTO @ Scoop Technologies) & Sam Wholley (Partner @ Lightspeed Venture Partners).
SHOWNOTES
- What are the most important things you can do to attract top talent? (1:52)
- How have you changed how you attract top talent post-pandemic? (4:44)
- Tactical tips to overcome the gap between virtual and onsite employee experiences (8:00)
- What IS engineering branding? (9:10)
- Easy, immediate actions to improve your engineering brand (15:18)
- How do you retain & engage engineers in the company long term? (20:09)
- Controversial, but effective approaches to branding & attracting talent (23:33)
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