2min chapter

FRICTION with Bob Sutton cover image

The Basic Hygiene of Management

FRICTION with Bob Sutton

CHAPTER

Examining the Benefits of Introducing Friction in Retail and Web Design

Exploring the use of intentional friction in physical retail and web design to engage customers and boost sales. Examples from stores like IKEA and Sephora showcase how strategized 'slowdown zones' and features like infinite scrolling contribute to increased brand engagement.

00:00

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