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How ButcherBox Reached Nine-Figure Annual Revenue Without Investors

Shopify Masters

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How to Build a Profitable and Reliable Subscription Business

The main number that you're looking at in a subscription business is your lifetime value and your acquisition cost. Increasing lifetime value is by far the easier one to do, he says. "There's lots of great fruit to be found in the realm of like, how do we get a better product to our customer cheaper"

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