Sales Strategy and Event Playbook

"It's compounding and becoming more of a crisis."

That's how Susan Brattberg described the digital skills gap facing our industry right now.

And honestly? She's not wrong.

In today's episode of Bricks & Bytes, we sat down with Susan Brattberg, co-founder and Chief Customer Officer at Global eTraining, and what started as a conversation about an epic rooftop party at Autodesk University (300 people, live band, line dancing - yeah, these guys know how to do marketing) turned into a deep dive on something way more important.

We talked about why training isn't just a nice-to-have anymore... and many more!

Tune in to find out about:

✅ Why the digital skills gap is now the #1 priority for CIOs across ALL industries globally

✅ How technology is changing faster than ever - and why the old "train every couple years" approach is dead

✅ The real ROI companies are seeing when their teams actually know how to use their tools (hint: projects run way smoother)

✅ How AI is flipping the edu-tech space upside down - and why most companies have already dropped out of this niche

Susan's been doing this for 17 years (her company's campus history goes back even longer), and she's seen the evolution firsthand. From physical campuses to on-demand training to AI-powered rapid content development.

If you're wondering why your projects feel chaotic or why new software rollouts never stick... this episode might have some answers.

Watch the full episode out on Spotify and Youtube.

AU Videos mentioned in the episode:

https://www.linkedin.com/posts/global-etraining_au2025-au-autodeskuniversity-activity-7374516713171664896-yoyb?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJfYIoBfEM4rfr-mO14vIEG1k9e5LzxSeQ

https://www.linkedin.com/posts/global-etraining_au2025-autodeskuniversity-au-activity-7374516639838638081-fCS8?utm_source=share&utm_medium=member_ios&rcm=ACoAAAJfYIoBfEM4rfr-mO14vIEG1k9e5LzxSeQ

Our Sponsors:

Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.co

Archdesk -  “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com

BuildVision -   streamlining the construction supply chain with a unified platform - www.buildvision.io

Chapters

00:00 Intro

03:55 Introduction to the Journey 

06:57 The Impact of Digital Skills Gap 

09:50 Transitioning to Online Training 

13:01 The Evolution of Training Methods 

15:49 The Shift from Physical to Digital 

18:50 Understanding Training Needs 

21:44 Overcoming Initial Challenges 

24:46 Current Trends in Training 

27:45 The Role of AI in Training 

30:45 Growth and Future Directions 

35:00 Shifts in Business Post-COVID 

37:45 Managing Growth and Team Dynamics 

41:52 Sales Strategies and Customer Engagement 

44:45 The Power of Branding and Events 

52:32 Balancing Family and Business 

54:22 The Competitive Landscape of E-Learning 

56:31 Future Trends in E-Learning and AI