The Frictionless Experience cover image

The Mistakes That Can Ruin Your Product Launch

The Frictionless Experience

00:00

Marketing Misfires: Lessons from Failed Products

This chapter examines notable failures in product marketing, focusing on examples like Crystal Pepsi and Cheeto Lip Balm. It emphasizes the importance of aligning consumer expectations with product reality and highlights the need for effective branding strategies in product development.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app