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2min chapter
Flightright-CEO Jan-Frederik Arnold (#769)
OMR Podcast
Strategien des Performance Marketings und Provokationsmarketing
In diesem Kapitel wird erläutert, wie das Unternehmen zunächst Performance Marketing einsetzt, um die Zielgruppe zu verstehen und profitable Kunden zu gewinnen. Zudem wird provokatives Marketing als Schlüsselstrategie vorgestellt, um sich vom Wettbewerb abzuheben und Aufmerksamkeit zu erzeugen.
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