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THE 12 WEEK YEAR - Commented Book

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Effective Measurement Drives the Business Process

The only way to know if you are achieving is through measurement, that is, keeping score. A common misconception is that scoring damages self-esteem, but research indicates the opposite. Measurement builds self-esteem and confidence because it documents progress and achievement. We all have a tendency from time to time to rationalize lackluster results,. But with effective scorekeeping we are forced to confront the reality of our situation.

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